Third Annual ‘Take Me to the River’ Festival Announced at August 13 Press Conference

August 13, 2026

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Patrick Norton, Executive Director of the Narrows Center for the Arts, hosted a press conference to announce the 3rd annual "Take Me to the River" event, a free festival on the Tom Norton Pier. Norton emphasized the event’s dual purpose of providing a high-quality cultural experience for all community members regardless of socioeconomic status and boosting the local economy by attracting visitors. He noted that the previous year’s event drew 2,000 attendees, with 35% traveling from over 35 miles away. Norton also highlighted the positive impact of the recently completed Route 79 project and the availability of multimodal transportation options, including boats, the MBTA train, and the Fore River Trolley, which enhance access to the venue.

Mayor Paul E. Coogan spoke in support of the event, thanking the Narrows Center and the presenting sponsor, Mechanics Bank. He encouraged residents to attend the free day of food, music, and fun, and credited former Senator Tom Norton for his vision in establishing the pier. A representative from Mechanics Bank, identified as Josh, reiterated the bank’s pride in sponsoring the event for the third consecutive year. He formally invited the public to attend on Saturday, August 22nd, at the Tom Norton Pier.

Topics discussed

  • 0:09 · 3rd Annual "Take Me to the River" Event Announcement
    The 3rd annual free music festival was announced, with speakers highlighting the improved venue access due to the completed Route 79 project and its growth over the years.
  • 0:42 · Community and Economic Impact
    The event was described as a way to build community by being free and accessible, while also bringing new economic activity and tourism dollars to Fall River.
  • 0:45 · Event Sponsorship
    Mechanics Bank was announced and thanked as the presenting sponsor, whose financial support makes the free community event possible.
  • 2:08 · Transportation and Infrastructure
    The completion of the Route 79 project and the availability of multimodal transport options like boats, the MBTA train, and the Fore River Trolley were discussed as major enhancements for event access.
  • 2:58 · Mayoral Endorsement
    Mayor Paul Coogan praised the event, the organizers, and the sponsors, encouraging residents to attend and enjoy the city’s waterfront.

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